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Dow Jones Insight

Dow Jones Insight

Meet the Experts

No one knows the media or business better than Dow Jones, the publisher of The Wall Street Journal. We've used our editorial and technology expertise to your advantage. With insightful media analysis from Dow Jones, you can improve communications effectiveness, manage risk and seize opportunities.

Our media consultants and analysts are fully accredited from The International Association for Measurement and Evaluation of Communication (AMEC) and have extensive industry and domain experience in delivering media analysis and best practice advice that drives your communications strategies and proves campaign effectiveness.

Our network of global offices means we can support you locally around the world. The Dow Jones Media Lab follows the sun, ensuring that we’re working for you even when you’re asleep. The team is fluent in 23 different languages, which enables us to understand local nuances inside a global media analysis framework.

Among the services our media consultants can provide are executive reports, editorial favorability analysis, custom newsletters, and a variety of custom research services via Research OnDemand.


Georg Ackermann

Georg Ackermann
Media Lab Team Leader

Customer Focus
Georg is coordinating projects in the Media Analyst team. He constantly tries to align our global resources in a way that we are able to deliver world-class products and that our top team stays motivated.

Expertise and Previous Experience

  • Media Professional with more than 10 years of industry experience both in newspaper as well as online publishing.
  • Establishment of the Dow Jones Insight desk in Singapore, Media Analyst team leader in Barcelona and Singapore
  • Organisation and coordination of media analysis in cooperation with Media Consultants, Sales and Marketing teams.
  • Previously responsible for German and French “Editor’s choice” section in Dow Jones Factiva, and assisting in Factiva’s media provider relations and translations of the Marketing site.
  • Has contributed to German language newspapers in Germany, Austria, Switzerland, Luxembourg and Liechtenstein.

Education

  • Master in Public Relations from EAE Business School Barcelona and in Media Management from the University of Barcelona.
  • Fluent in German (native), English, French, Spanish and Catalan.
  • Originally from the Saarland region in Germany.
  • Favourite sports teams: FC Barcelona, South African Springboks.
  • Also likes South African wine.



David Breg

David Breg
Media Consultant—Americas

Customer Focus
Dave works with public relations and corporate communications officials in the US and advises them on the best ways to measure the volume and reach of their brand, as well as the key issues that impact their business.

Expertise and Previous Experience

  • Dave has more than 15 years of experience in the areas of public relations and research analysis.
  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC).
  • Previously managed the US-based research unit for the public relations firm Burson-Marsteller.
  • Worked as an analyst for various Washington-based organizations, including the US Agency for International Development (USAID), the Congressional Research Service and the United States House of Representatives.

Education

  • Holds a Master’s Degree in International Relations from the University of Denver and a Bachelor’s Degree in Political Science from Kenyon College (Ohio).

Side Notes

  • Lived in Slovakia following the split of the country from the Czech Republic.
  • Interests include: running, hiking, and skiing.
  • Languages: English and French
  • Hometown: Southbury, CT



Matt Donahue

Location: Washington, DC
Office: 202 862 7144
email: matthew.donahue@dowjones.com

Customer Focus: Matt works with PR and corporate communications professionals in the US, advising them on traditional and social media measurement strategy. He works together with client teams to set evaluation programs that measure and analyze their progress toward improving the reach of their brand and corporate messages within all forms of media.

Matt Donahue is a Media Consultant with Factiva Insight by Dow Jones. He has over nine years experience in the Public Relations sector, with a specialization in media analysis and media measurement for over four of those years. Matt came to Dow Jones in May 2007 after serving as a Director at CARMA International for over three years. Matt is Accredited by the International Association for Measurement and Evaluation of Communication (AMEC). He has worked with diverse clients in several industry sectors providing media analysis solutions and strategies. The sectors he has worked in include the semiconductor industry, consumer electronics, telecommunications, automotive, pharmaceutical, financial services, and the chemical industry.

Matt holds a Bachelors degree in International Communication and German from American University in Washington DC.

Matt is also an avid cyclist, competing in the Mid-Atlantic region in the disciplines of mountain biking, road cycling, and cyclocross. He has been the president of the DC Mountain Bike team for two years. Matt also is the promoter and organizer of DCCX, Washington DC’s only cyclocross race, held annually in late October.




Damien DuPont

Damien DuPont, PhD
Report Writer & Quality Assurance Specialist

Customer Focus
Damien’s focus is on research and writing bi-weekly, monthly and quarterly benchmark and executive reports for clients of Dow Jones Insight, providing analysis and insight that drives more effective communications strategies. He also provides quality assurance testing of concepts for Dow Jones Insight platforms to help ensure clients receive the coverage most relevant to their needs.

Expertise and Previous Experience

  • Damien has more than three years experience in the areas of Public Relations, Corporate Communications, Mass Media and Social Media Monitoring.
  • Previously, he was a contractor media consultant at Factiva and before that a researcher at CARMA International.
  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC).
  • Was an adjunct instructor of philosophy at City College of New York, Brooklyn College and Lehman College (2003 – 2008).

Education

  • PhD, Philosophy, CUNY Graduate Center
  • BA, Philosophy, Vanderbilt University

Side Notes

  • Living in Manhattan, New York for nearly 7 years
  • Hometown: Greenville, SC
  • Interests include: Philosophy, literature, politics, ancient history, social media, music, film, travelling, baseball, football, basketball, ice hockey
  • Languages: English (native), Spanish (fluent), French (conversational) and about 50 words combined of German and Ancient Greek
  • Favorite book on business: How to Win Friends and Influence People.
  • Currently writing a book on the role of emotions in judgment based on PhD dissertation research.



Glenn Fannick

Glenn Fannick
Director, Product Development Management

Customer Focus

Glenn is responsible for the development of the Dow Jones Insight media measurement solution as well as the taxonomy and metadata that helps power many of Dow Jones’s products. He and his team define products for PR and corporate communications users, design metadata approaches and spread the word about how to best use them.

Expertise and Previous Experience

  • Glenn has been focused on usability, information retrieval, searching, text mining and taxonomy-related issues over the past several years.
  • In his 15+ years with Dow Jones he also worked in Factiva's Content Department, where he led a group focused on classification and taxonomy.
  • In the years before the creation of Factiva, Glenn worked in the Editorial Department of Dow Jones where he had positions with the document classification team; writing, editing and producing online news coverage (for such products as Dow Jones Business Center on America Online); defining new search and Web products; and overseeing a team of classification specialists.

Past Projects

Education

  • Glenn has a degree in communications from Seton Hall University, South Orange, N.J., USA.

Side Notes

  • Glenn is the past-president and currently on the board of directors of the Habitat for Humanity affiliate in Hightstown, N.J.
Jennifer Hoffmann

Jennifer Hoffmann
Manager, Customer Engagement

Customer Focus

Jennifer manages our team of lead generation specialists and consultants to ensure that our services meet client needs, are delivered on time, and result in an exceptional customer experience.

Expertise and Previous Experience

  • Jennifer has more than 10 years experience managing global research projects for PR and communications professionals in a variety of industries, including financial services, retail and energy.
  • Has authored columns on media measurement for PRWeek and CMO Magazine and research appearing in Oil Daily and USA Today. Presented on the topic of PR measurement with the Securities Industry Association, PRSA and Columbia University.
  • Previously within Dow Jones, served as a specialist for Dow Jones’s PR measurement services, supporting account teams in Canada and the Eastern United States.
  • Previously, served as a Vice President with CARMA International, Inc., in charge of global research projects within major accounts and sales & marketing efforts.
  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC).
  • Active member of PRSA, serving on the newsletter committee for the PRSA Technology Section.
  • AVP for Langone students, NYU Stern Women in Business

Education

  • BA from The Murphy Institute of Political Economy, Tulane University (New Orleans, LA)
  • MBA candidate at the Leonard Stern School of Business, New York University (New York, NY)

Side Notes

  • Animal lover: Volunteer with the Mayor’s Alliance for New York City Animals, proud mutt mom
  • Interests include: Cooking and “gardening” my sunny apartment windows, exploring NYC farmer’s markets and restaurants
  • Languages: English (native), basic French, even more basic Spanish, and could once recognize Japanese & Arabic
  • Hometown: Greenville, South Carolina
  • Favorite karaoke song: Dolly Parton’s “9 to 5”



Emi Nakatsugawa

Emi Nakatsugawa

Customer Focus
Emi consults with public relations and corporate communications teams in designing their media analysis programs, providing best media practices and evaluating relevant sector media coverage.

Expertise and Previous Experience

  • Emi has 12 years’ experience analyzing the automobile, consumer product, energy, financial and pharmaceutical sectors, as well as cross-sector issues such as CSR

  • Previously Vice President at CARMA International, where she trained staff worldwide on research, workflow management of all U.S. projects, and client consultation

  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC)
    Education

  • Holds a dual degree in Political Science and Studio Arts, as well as a minor with distinction in Sociology, from the Maxwell School at Syracuse University
Side Notes
  • Periodically provides mural paintings and logo designs for small businesses/private homes

  • Interests include: travel, music, photography, Aikido

  • Languages: English (native), Japanese (just enough to get into trouble)

  • Hometown: Syracuse, New York, USA

  • Other locations considered home: Washington, DC (11 years); Tokyo, Japan (extended family)

  • Favorite holiday: safari in Kenya and a home-cooked meal with friends in Nairobi



Martin Murtland

Martin Murtland
Vice President, Managing Director, Dow Jones for PR & Corporate Communications

Customer Focus
“I’m responsible for the commercial and strategic development of Dow Jones services for the PR and Corporate Communications market. I want to ensure we create communications success at every point in our customers’ day. Our aim is to provide a comprehensive, integrated solution that powers the workflow of communications professionals.”
Expertise and Previous Experience

  • Extensive experience in running a business unit targeted at the public relations and corporate communications segment in the global online business information market.
  • Was responsible for the strategic development and commercial success of Dow Jones’s media analysis and measurement offering, Dow Jones Insight.
  • Previously in charge of Factiva’s content and metadata strategy during which he expanded Factiva’s content capabilities to include web news, blogs and message boards.
  • Guest conference speaker on topics including ‘Reputation Management’, ‘Devising an Information Strategy.’ He has also contributed to a book titled “Supporting Strategy: Frameworks, Methods & Models” by J Wiley.

Education

  • Masters in Business Administration
  • Masters in Marketing

Side Notes

  • Currently living in US but has lived in Africa, Middle East, UK, Ireland & Pakistan.
  • Interests include: rugby union, Floyd's School of Cookery, travelling & sci-fi
  • Languages: English but others are not too sure about that based on my accent
  • Hometown: Londonderry and Mombassa
  • Favourite rugby team: Ulster and Ireland



Brian Panton

Brian Panton
Quality Assurance Specialist/Report Writer

Customer Focus
Brian ensures the integrity of client data and compiles executive reports detailing the findings of media measurement programs for corporate communications and public relations professionals in North America.

Expertise and Previous Experience

  • Brian has over six years of experience in the media measurement and PR evaluation industry, with a specialization in media research and analysis, report writing and project management.
  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC).
  • For over five years Brian worked as an analyst and then consultant for media measurement and PR evaluation company, CARMA International, where he managed media measurement projects and wrote executive reports based on the findings of media research programs for Fortune 1000 companies, PR agencies and industry groups.
  • Developed, researched and compiled marketing reports surrounding pivotal industry issues to support new business development.
  • As an industry consultant, researched over 22,000 articles and wrote numerous executive summaries for industry leaders in the automotive, telecommunications, energy, pharmaceutical and consumer product sectors.

Education

  • Georgetown University—2001 International Relations
  • Corcoran College of Art + Design—1993 Fine Arts/Humanities

Side Notes

  • Living in Richmond, VA, for the last four years
  • Interests include: Cycling, reading, golfing, cooking, traveling, running
  • Hometown: Washington, DC
  • Languages: English, Spanish (limited)
  • Favorite cities: Berlin, New York, Bruges, Prague, Lucca



Claudia Schoenbohm

Claudia Schoenbohm
Report Writer

Customer Focus
Claudia joined Dow Jones in 2006 and has since been working on a number of projects in various industries. She is currently conducting daily media analyses of mainstream and consumer generated media for senior executives of the diamond industry and the military.

Expertise and Previous Experience

  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC).
  • Fluent in German, Spanish and English and a good working knowledge of French.

Education

  • Claudia received her Master's degree in Media and Communications from the London School of Economics in December 2009. She researched the role alternative media has had in shaping the news on the Iranian protests in June 2009 as part of her degree.
  • Bachelor’s degree in Psychology from the University of Plymouth (UK)

Side Notes

  • Outside of work, Claudia enjoys playing the piano and the guitar, as well as performing contemporary dance.



Elena Sokolova

Elena Sokolova
Media Consultant/Report Writer

Customer Focus
Elena works as Media Consultant for Russia & CIS developing new business in the region and advising clients on how to effectively use media analysis and manage corporate reputation.

Expertise and Previous Experience

  • Elena has 9 years experience in Media Evaluation and Analysis.
  • Accredited by the International Association for Measurement and Evaluation of Communication (AMEC).
  • Previously senior analyst at Delahaye and Cision.
  • Experience working with a number of multinational clients in hi-tech, pharmaceuticals and computer software industries as well as European governmental and philanthropic organizations providing the design of media evaluation projects to meet large corporate clients’ needs and delivery of reports to the clients.
  • At the start of her professional career Elena worked as a consultant for Art Exhibitions Association, Ministry of Culture of Russia and general representative of the National Tourist Organization of Malta in Russia.

Education

  • MBA with merit, Middlesex University, London
  • Diploma in German and French, High Language Courses of the Ministry of Foreign Affairs, Moscow
  • BA Economics with distinction, Moscow University for Transport and Road Construction

Side Notes

  • Living in London for 13 years
  • Interests include: Theatre, tennis, classic music, traveling
  • Languages: Russian (native), English, German and French
  • Hometown: Moscow, Russia
  • Favourite composer: Rachmaninov



Diane Thieke

Diane Thieke
Marketing Director

 

Customer Focus
Diane is responsible for the strategic marketing of Dow Jones’s solutions for communication professionals.  She connects communicators with the information, conversations, and tools they need to help them identify hot issues, create and measure communications strategies, and keep executives informed. 

Expertise and Previous Experience

  • Diane has spent more than 24 years in the digital media industry as a communications professional, working in a variety of roles including public relations, marketing, product development, business development and editorial.
  • Winner of 2009 PRSA NJ chapter Pyramid award for her ebook, “Talk to me,” based on her PR measurement research at Syracuse University’s Newhouse School.  “Talk to me” has been featured in communications publications around the world.
  • Frequent speaker on social media and public relations measurement at industry events and webinars
  • As Global Public Relations Director, defined global messaging and communications strategy for the Enterprise Media Group.  Advised and supported the business unit’s president in all internal and external communications.  
  • Active member of PRSA, serving on the newsletter committee for the PRSA Technology Section.

Education

  • Master’s of Science, Communications Management, Newhouse School, Syracuse University, Syracuse, NY, USA
  • Bachelor’s of Arts, Journalism and English Writing, Rider University, Lawrenceville, NJ, USA

Side Notes

  • Passions include: Family, travel, technology, reading, writing, yoga and running
  • Currently writing (very slowly) a novel
  • Languages:  English (native)
  • Hometown: Middletown, NJ, USA, aka “the Jersey Shore”
  • Favorite music: Rock, especially U2, the Rolling Stones, Bruce Springsteen, and Coldplay
  • Favorite places visited: Hawaii and Australia



Lars Voedisch

Lars Voedisch
Regional Head—Media Intelligence, Asia Pacific

Customer Focus
Lars advises public relations and corporate communications professionals in Asia Pacific on the best ways to manage and measure the perception of their brand in traditional and social media.

Expertise and Previous Experience

  • Lars has more than 10 years experience in the areas of Marketing, Public Relations, Media, Journalism, Strategic Development, Change Management and Intranet/Internet projects.
  • Previously, Account Director for communications consultancy Fleishman-Hillard in Singapore, where he was looking after blue-chip clients like AT&T, EDS, Huawei, Lenovo, Motorola or Palm.
  • Regional Corporate Communications & Knowledge Manager for DHL Asia Pacific, part of the DPWN group. Spearheaded region-wide media and public relations initiatives for corporate positioning, brand campaigns and sponsorships incl. Formula One, NBA, Mission Impossible: III. Lead for media intelligence, intranet as well as large-scale staff engagement projects.
  • National President of the German chapter of international non-profit organization AIESEC, leading the executive board and key initiatives and programs like change management, strategic planning and brand communications. International training/facilitation experience on four continents.
  • Lars’ communications expertise started with the German Armed Forces’ radio station, followed by freelancing and project engagements for print and broadcasting media in Germany, as well as for the Bertelsmann Foundation’s media team .

Education

  • Holds a Master in Economics from the University of Hannover, Germany

Side Notes

  • Speaker on topics like Strategic Media Management, Intranets or Social Media
  • Living in Asia since 2003
  • Interests include: Football (playing for “Real Ale Madrid”), diving, skiing, travelling, music, DJ/MC-ing, social media
  • Languages: German (native), English, French and about 8 words of Chinese
  • Hometown: Hannover (North-Western part of Germany)
  • Favourite football team: Hannover 96 (German Bundesliga)


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eBooks

The Conversational Corporation: How Social Media is Changing the Enterprise
How Integrated Information Moves Business Metrics
Talk to Me:
10 Tips for translating PR results into the Language of Business