B2B Sales and Lead Generation

In today's environment only the fittest sales organizations survive.  Identify and connect to the best opportunities to ensure your success.

Maximize Your Sales Performance with Dow Jones

One of the biggest challenges for any sales organization is finding companies with available budget and real need. Once an opportunity is identified, your ability to get in the door and close the deal depends on your connections, your preparation and your understanding of the company's issues and needs.

We use proprietary technologies to continuously seek out and identify real opportunities—or risks—that are finely tuned to your business and geography.
  • Find prospects with a real need based on news events or triggers that are meaningful to your business, from new leases to management changes.
  • Keep the pipeline filled with targeted leads delivered directly to inboxes every day.
  • Know first and act faster on identified opportunities, securing a first mover advantage and beating the competition.
  • Have a reason to call existing customers and prospects based on news events that are relevant to both you and the target.
Our social selling tools put an end to unproductive cold calls by connecting you to the right people via social networks and existing relationships.
  • Connect your personal networks, like LinkedIn and Microsoft Outlook to our rich biographical data to create extensive organizational networks.
  • Map your relationships to show the quickest connection across social networks from you to key decision makers.
  • Three degrees of separation: Map an organization's connections to find up to three degrees of separation between you and a target opportunity.
  • Be prepared for every meeting with company, industry and executive information from a wide range of sources, including Dow Jones, Reuters, D&B, Datamonitor, S&P and more.

Dow Jones offers a new approach to B2B selling that delivers a unique combination of sales intelligence and social selling tools. By combining the power of "who you know" with highly targeted opportunities identified in real time news, Dow Jones can help you shorten sales cycles, boost pipelines and create warm calls.

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Reports

Preparing for Smarter Selling
Free Benchmark Study
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Sales Performance Optimization
Free Sales Strategy Analysis for 2010
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eBooks

Triggering Events: How to leverage sales intelligence to crack into corporate accounts
Open Doors with B2B Social Networking
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